ING Vysya Life Insurance Company Limited a part of the ING Group of the worldly largest financial service provider ^ in the private sector life insurances in India in September 2001. The head office has been established in Bangalore, ING Vysya Life is currently present in 246 cities and sees to over a network of more than 300 offices, manned through 7000 co-workers and more than 51000 counsellors, to service of more than 5.5 lakh customers.
Product Portfolio
ING Vysya Life follows a "customer centric approach", while the designing of its products. The Company's product portfolio offers products that self on each financial demand, in all stages of life.
In fact has the business developed the LifeMakerTM a simple tool that uses can become to choose for a plan it mostly arranged is for a specific customer on basis of its wishes, demand and present life stage.,. This tool helps build you of a complete financial plan for the life on all lifestage, or the requirement protection, Savings, Investment or Retirement. Demand suitable products of ING Vysya Life Insurance product portfolio's for each of these, makes the selection of your plan a simple exercise.
The Partnership has look the customers till target life insurances again, not only as a load saving device, but as a means the life in the largest. He praised in the improvement of the quality of the life, in addition on the protection of the individual safety.
Distribution Channels
ING Vysya Life is a gediversifieerde distribution platform. While Tied Agency remains the strongest station, the Alternative channels within ING Vysya Life is one of the fastest growing distribution channels. ING Vysya Life has strengthens her position as market leader in the unparallel the life insurances industry in cooperative banks tie plain fizzy drinks. The business has present tie-plain fizzy drinks with 130 cooperative banks in the whole country. The Alternate Channels division have authorized Bancassurance, ING Vysya Bank, Corporate and SMINCE.
The Brand Positioning
In 2007, ING Vysya Life has developed its unique positionering of the brand "Mera farz '. This positionering means, helps satisfy ING Vysya Life her customers at their responsibility to aspect of itself and their humans. This powerful positionering has create helped ING Vysya Life of a clear identity for itself. The newest brand campaign with a very arresting jingle lives over how a little bit plannings and a helping hand from ING Vysya live can help light of the burdens of the responsibilities that come often with plezier moments and let you enjoy your life without see to.
About ING Group
ING is a world-wide operating financial institution of Dutch origin offer of bankers, insure and rich management for more than 60 million private, concise and institutional customers in more than 50 countries. With a gevarieerd personnel truce of approximately 120000 men, ING encompass a broad spectrum of prominent businesses that always often their customers under the brand ING.,.
Fortune 500, July 2007 has ING Group position as' s worldly largest business thirteenth. As per the ranking, ING Group is the largest financial service provider.
The Interbrand Annual Report 2007 that rangen world-wide brands in all categories classified has ING under the top 100 of world-wide brands. ING ranking is risen from 85 until 81 in comparison with last year.
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What is Life Insurance?
